I am not advocating taking away capitalism, just de-emphasizing it. Huge funding goes into brainwashing people on materialism sort of like cigarette promotion did, causing people to live in a way that they would not if they had accurate knowledge.

Let capitalism sink or swim in a knowledgeable climate where people are making informed decisions. Materialism will be cut in half and the economy of endless growth will end. Capitalism will become a part of the system not the central component. Culture can then rebuild around reality.